Jordan Briones

Briones Pickleball Academy Coach

Jordan Brave Briones was born and raised in Northern California, where his love for competition and sport began at an early age. In early 2014, Jordan picked up a pickleball paddle for the very first time after being invited out by a friend. Within five minutes, he was hooked for life. Coming from a strong tennis background, Jordan quickly realized that pickleball wasn’t just a hobby—it was something he wanted to fully pursue.

Like many players early in the sport’s growth, Jordan had to learn the hard way. After challenging and beating most of the local recreational players in his area, he entered his first tournament later that year in Southern California alongside his father—and got completely crushed. Two matches and out. That humbling experience ignited a lifelong journey to truly understand and master the game.

At a time when quality pickleball education was extremely limited, Jordan became obsessed with studying the game from the inside out—technique, strategy, patterns, and mindset. He spent years training relentlessly, analyzing top players, and refining his approach. That dedication paid off as he rose to compete at the national level, eventually earning a Top 20 national ranking at the peak of his playing career.

In 2017, Jordan co-founded PrimeTime Pickleball, which grew into the largest and most well-known online pickleball instruction platform in the world. Through PrimeTime, Jordan helped tens of thousands of players worldwide improve their games. After years of success, he felt called to build something more personal and mission-driven, leading him to launch Briones Pickleball in late 2021.

After competing with—and against—many of the greatest players the sport has ever seen, Jordan made the intentional decision to shift his focus toward teaching, coaching, and growing the next generation of players. In 2025, Jordan opened the world’s first dedicated pickleball academy in Gilbert, Arizona, with the mission of helping local Arizona players train smarter, play better, and reach their full potential through world-class coaching and structured development.

Off the court, Jordan is a proud husband to his wife, Katrina Briones, and a devoted father. Together they are raising their four children: Josiah, Mayah, Jedidiah, and their newborn son, Jordan Peter. Family, faith, and community are at the heart of everything Jordan does, and those values carry through into his coaching philosophy—helping players grow not only in skill, but in confidence, discipline, and love for the game.